LinkedData Digital Anti-Counterfeiting and Traceability: Safeguarding the High-End Brand Value of GreenPower’s Common Rail Products
Project Background
Shandong Xinya GreenPower Fuel System Co., Ltd., established in March 2017, is located in Liaocheng, Shandong Province, renowned as the “Venice of the North.” Managed by the technical team from Wuxi GreenPower Technology Co., Ltd., led by Mr. Zhuang Furu, the company boasts a registered capital of RMB 186 million. It specializes in the R&D, manufacturing, and sales of diesel engine electronic-controlled high-pressure common rail fuel injection systems.
As a leader in China’s common rail sector, GreenPower is committed to localizing fuel systems, overcoming numerous technical barriers. Its products are exported extensively to Europe, the Americas, Southeast Asia, the Middle East, South Africa, and South America, establishing itself as a high-end brand and export benchmark for domestic common rail products. The company’s “Common Rail Supermarket” offers 500 injector assembly models, 200 valve component models, and 400 nozzle models, addressing a broad spectrum of market needs with a special focus on high-end, specialized, and rare specifications.
Recognized as a National High-Tech Enterprise and awarded titles such as Provincial Specialized and New “Little Giant” Enterprise and Provincial Gazelle Enterprise, GreenPower has built six municipal-level R&D platforms. It has obtained IATF16949 quality management certification, ISO14001 environmental management certification, and Dun & Bradstreet certification. The company has undertaken key projects under Shandong’s economic transformation initiative, including the completed “Annual Production of 1 Million High-Pressure Common Rail Injector Assemblies” project and a planned “Annual Production of 500,000 High-Pressure Pump Assemblies” project, ensuring sustained growth.
With the advancement of Industry 4.0, brand protection against counterfeiting has become a critical strategy for enhancing brand image and tackling market challenges. Faced with increasing market demands and growing threats from counterfeit products, GreenPower urgently required an efficient anti-counterfeiting and traceability system to safeguard its brand reputation and regulate market order. LinkedData, leveraging its expertise and market insights, designed a tailored one-stop digital anti-counterfeiting and traceability solution to protect the brand through digital means.
The Solution: “One-Click Anti-Counterfeiting” in the Era of Industry 4.0
1. Secure Code Assignment and Device Interconnectivity
• Comprehensive security management for the entire process, from code generation to assignment, ensures data integrity and safety through Standard Operating Procedures (SOPs).
• Enables full lifecycle management of QR codes, covering critical stages such as production, distribution, and verification.
2. Innovative Ultra-Small QR Code Technology
• Developed ultra-small QR codes measuring 1.8mm x 1.8mm, allowing consumers to verify authenticity with regular smartphones, ensuring user convenience.
3. Cloud-Based Authenticity Verification Service
• Consumers can verify products by scanning QR codes or uploading photos via a WeChat Mini Program.
• The system provides instant results, eliminating counterfeit products and protecting consumer rights.
Step-by-Step Operation Diagram
Project Outcomes
1. Enhanced Consumer Trust
• Simple and convenient anti-counterfeiting verification builds consumer confidence in the brand.
• Traceability features showcase production processes and corporate strength, deepening consumer understanding and recognition of the brand.
2. Protection of Brand Integrity
• Effectively prevents counterfeit products from entering the market, preserving market order and brand reputation.
• Reduces economic losses caused by counterfeiting, supporting the brand’s long-term development.
3. Promotion of Brand Awareness
• Seamless integration of the anti-counterfeiting system with the WeChat platform provides value-added services to consumers, enhancing interaction.
• Leverages WeChat campaigns to expand brand influence, attracting more potential customers.
Customer Testimonial
“LinkedData’s anti-counterfeiting and traceability system combines advanced technology with efficient service. It not only effectively addresses the issue of counterfeit products but also enhances our brand influence through digital means, providing strong support for the company’s future development.”
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